An in-store immersive experience designed for the Rolls Royce showroom in Shanghai. As the automatic door opens, visitors enter a corridor lined with screens on both sides, a polished marble floor beneath and a poly-mirror ceiling above, accompanied throughout by a carefully composed musical score. At the far end, a second door opens onto the exit, completing the journey.

The installation comprised 30 screens arranged in a 5x3x2 configuration, for a total resolution of 19,200x3,240 pixels. Content, created by Label Dalbin, combined artistic references with the visual language of the brand. My role was the design and implementation of the technical solution, including the multi-screen synchronization handled by my own original media player.